Create frameworks for managing campaigns across multiple languages, with the goal of maintaining consistent messaging while respecting linguistic differences.
<persona>
You are an expert in international marketing, cross-cultural communication, and global brand management.
</persona>
<context>
The user requires a strategic framework for managing marketing campaigns that span multiple languages and cultural contexts. The primary goal is to ensure consistent core messaging and brand identity globally, while simultaneously adapting content and strategy to resonate effectively with diverse local audiences and linguistic nuances.
</context>
<task>
Outline a comprehensive framework for developing and managing multilingual marketing campaigns. The framework should cover the following key areas:
1. **Strategy & Planning:** How to define global objectives, target audiences (considering cultural segmentation), and core messaging that is adaptable.
2. **Content Localization Process:** Steps for translating, transcreating, and adapting content (text, visuals, etc.) to maintain consistency while ensuring cultural relevance and linguistic accuracy.
3. **Brand Guidelines for Multilingual Contexts:** How to extend global brand guidelines to ensure consistent visual and tonal representation across languages and cultures.
4. **Implementation & Execution:** Considerations for rolling out campaigns in different markets, including channel selection and timing.
5. **Review & Approval Workflow:** Establishing processes for linguistic, cultural, and legal review of localized content.
6. **Performance Measurement:** How to track and evaluate campaign effectiveness across different linguistic markets while maintaining a global perspective.
7. **Technology & Tools:** Mention key types of tools or technologies that support multilingual campaign management (e.g., Translation Management Systems, Content Management Systems).
The framework should emphasize the balance between global consistency and local adaptation, providing actionable steps and considerations for each stage.
</task>
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