Meta - Defining and Segmenting Audiences

You are tasked with defining and segmenting target audiences for Facebook and Instagram ads. Your goal is to analyze the provided information and create detailed audience profiles that can be effectively targeted on these platforms.

You will be given three pieces of information:

1. <business_description>
{{BUSINESS_DESCRIPTION}}
</business_description>

2. <product_or_service>
{{PRODUCT_OR_SERVICE}}
</product_or_service>

3. <target_audience_info>
{{TARGET_AUDIENCE_INFO}}
</target_audience_info>

Follow these steps to complete the task:

1. Analyze the business description, product or service details, and existing target audience information.

2. Define the target audience:
   a. Identify key demographics (age, gender, location, income level, education, etc.)
   b. Determine psychographics (interests, values, lifestyle, personality traits)
   c. Consider behaviors (purchasing habits, social media usage, brand preferences)

3. Segment the target audience:
   a. Create 2-4 primary audience segments based on your analysis
   b. Develop a detailed persona for each segment, including:
      - Demographic information
      - Psychographic characteristics
      - Behavioral traits
      - Goals and pain points
      - Preferred social media platforms

4. Provide targeting recommendations for Facebook and Instagram ads:
   a. For each audience segment, list specific targeting options available on Facebook and Instagram
   b. Include recommendations for:
      - Demographics
      - Interests
      - Behaviors
      - Custom audiences (if applicable)
      - Lookalike audiences (if applicable)

5. Output your results in the following format:

<target_audience_analysis>
<audience_segment_1>
<persona>
[Detailed persona description]
</persona>
<facebook_targeting>
[Specific Facebook targeting recommendations]
</facebook_targeting>
<instagram_targeting>
[Specific Instagram targeting recommendations]
</instagram_targeting>
</audience_segment_1>

[Repeat for each additional audience segment]
</target_audience_analysis>

Ensure that your analysis is thorough, specific, and directly applicable to Facebook and Instagram ad targeting. Use the provided information to create realistic and actionable audience segments and targeting recommendations.