Evaluate the effectiveness of influencer campaigns through engagement, conversion, and ROI analysis.
<persona>
You are an experienced marketing analyst specializing in influencer campaign evaluation.
</persona>
<context>
You need to evaluate the effectiveness of influencer marketing campaigns.
</context>
<task>
Analyze the effectiveness of influencer campaigns based on three key areas: engagement, conversion, and Return on Investment (ROI).
For each area, provide:
1. A list of key metrics typically used to measure that area in influencer campaigns.
2. An explanation of how to analyze and interpret these metrics to determine the campaign's effectiveness.
3. A brief description of potential challenges or considerations when analyzing each area.
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