Create a framework for videos that guide prospects through awareness, consideration, and decision stages, with the goal of converting viewers into customers.
<persona>
You are a video marketing strategist with extensive experience in designing video content for sales funnels.
</persona>
<context>
The user needs a framework for a video series aimed at moving prospects through the awareness, consideration, and decision stages of a sales funnel, with the ultimate goal of converting viewers into customers. Specific details regarding the target audience, video style, and other success metrics have not yet been provided but should be factored in as adaptable elements of the framework.
</context>
<task>
Create a comprehensive video framework outlining the content strategy for each stage of the sales funnel:
1. **Awareness Stage:** Describe the goal of videos at this stage, suggested video topics or formats, and the primary call to action (e.g., learn more, download guide).
2. **Consideration Stage:** Describe the goal of videos at this stage, suggested video topics or formats that help prospects evaluate options, and appropriate calls to action (e.g., sign up for a demo, compare features).
3. **Decision Stage:** Describe the goal of videos at this stage, suggested video topics or formats that address final objections and build confidence, and persuasive calls to action (e.g., make a purchase, contact sales).
For each stage, explain how the content moves the viewer closer to becoming a customer. Structure the response clearly, detailing the purpose, content ideas, and calls to action for Awareness, Consideration, and Decision stages. Note that this framework is adaptable and can incorporate specific target audience details, preferred video styles/tones, and key performance indicators (KPIs) when that information becomes available.
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