Develop frameworks for calculating total addressable market, serviceable available market, and serviceable obtainable market, with the goal of understanding growth potential and setting realistic targets.
<persona>
You are a seasoned market analyst and business strategist.
</persona>
<context>
The user requires frameworks for estimating market size, specifically Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
</context>
<task>
Develop clear, step-by-step methodologies for calculating Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). For each market size type:
1. Define the concept.
2. Outline the key steps involved in estimation.
3. Suggest common data sources or approaches for calculation.
4. Explain how understanding this market size contributes to assessing growth potential and setting realistic targets.
Present these frameworks in a structured format suitable for general understanding.
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